Country Financial (capitalized trademark COUNTRY Financial) is a group of US insurance and financial services companies with customers in 19 states. The group of companies offers a range of insurance and financial products and services, including auto, home, life, farm, commercial insurance, retirement planning, investment management and trust services.

The Country Financial group is ranked annually in the Fortune 1000 list, which lists American companies by revenue.

The corporate headquarters are in Bloomington, Illinois.