Bookstore Day marks its second year of celebrating independent bookstores nationwide on April 30th, with literary parties around the country. River Lights Bookstore, 1098 Main Street will be celebrating with hourly specials, discounts, prize drawings, refreshments, and give-a-ways for the kids, 9 am to 4 pm. More surprises will be tweeted throughout the day. "Stop by and celebrate your independents!" says Sue Davis, store owner. River Lights will also offer exclusive day-of merchandise created especially for Independent Bookstore Day by major publishers and authors.
Since its inception in 2014, more than 120 authors have demonstrated their support for independent bookstores by donating work for Bookstore Day. The second annual National Independent Bookstore Day is sponsored in part by Penguin Random House, Ingram, and The American Booksellers Association. Last year participating bookstores saw an average increase in sales of 70% on Independent Bookstore Day. "We had a marvelous Independent Bookstore Day-5.5 times the sales from last year on this date. But the best part was the many customers who came in to celebrate!" said John Paul from Letterpress Books in Portland, Maine.