Join your Dubuque Area SCORE Chapter and TAG Communications as we delve into the media planning & buying process. TAG will share with you insights to help you maximize your advertising dollar and generate results for your business. Tips, tricks, and hints they have learned through their many years as media professionals will be shared to assist you in determining how to best allocate your available budget.
The following questions will be answered in this presentation:
Introduction - Why should I plan my advertising/media spend?
Pros & Cons of Media Options - How to choose what media to use.
Added Value - What to ask for and how to approach the topic?
Promotions - Extending your advertising message.
Goals - Setting, evaluating, and reaching your goals.
